

OATHMAKER ARCHIVE / CREATOR IP
↓ ENTER THE NEWSROOM
THE PREMISE
WATCH THE DESK/SHOW TEASER
MEET THE NEWSROOM

ELF / ANCHOR
AVERY MAKO
Clear-eyed, sharp-tongued, and basically the newsroom therapist.

ORC / CORRESPONDENT
DANTE MOLOCH
Learned English by binging The Crown. Treats the teleprompter as a scene partner.

MONSTER / LEAD ANCHOR
GAZLO CLEARWATER
A newsroom veteran. The only currency he has left is attention.

ZOMBIE / CORRESPONDENT
JANE DOE
Wants the field. Keeps chasing ambulances.

HUMAN / PRODUCER
GREG
Keeps the show moving. Feels mostly safe at work.
CRANEHORN + MNN

THE FORMAT
THE DESK
CONFESSIONALS
FIELD REPORTS
DEEP DIVES
SKETCHES
NEWSROOM SCENES
THE IDENTITY SYSTEM

REAL MONSTERS. FAKE NEWS.
LATE NIGHT. WHENEVER.

BRANDMARK + LETTERMARK
The monster eye works small: mugs, graphics, avatars.
PRIMARY + ACID
NAVY
BLUE
LIGHT BLUE
WHITE
BLACK
HOT RED
ACID GREEN
PURPLE
TYPE + VOICE
Whitney for the news. Zick Zack for the trouble.
Clean broadcast type, with a hand-drawn interruption.
ADVERTISING
Even the ads belong to the world. “Welcome to Hell, Pitches” treats the commercial break as another Desk/Show segment.
Concept piece. Not an official Doritos campaign.
MADE FOR REAL






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