

OATHMAKER ARCHIVE / CREATOR IP
↓ ENTER THE NEWSROOM
THE PREMISE
WATCH THE DESK/SHOW TEASER
MEET THE NEWSROOM

ELF / ANCHOR
AVERY MAKO
Clear-eyed, sharp-tongued, and basically the newsroom therapist.

ORC / CORRESPONDENT
DANTE MOLOCH
Learned English by binging The Crown. Treats the teleprompter as a scene partner.

MONSTER / LEAD ANCHOR
GAZLO CLEARWATER
A newsroom veteran. The only currency he has left is attention.

ZOMBIE / CORRESPONDENT
JANE DOE
Wants the field. Keeps chasing ambulances.

HUMAN / PRODUCER
GREG
Keeps the show moving. Feels mostly safe at work.
CRANEHORN + MNN

THE FORMAT
THE DESK
CONFESSIONALS
FIELD REPORTS
DEEP DIVES
SKETCHES
NEWSROOM SCENES
THE IDENTITY SYSTEM

REAL MONSTERS. FAKE NEWS.
LATE NIGHT. WHENEVER.

BRANDMARK + LETTERMARK
The monster eye works small: mugs, graphics, avatars.
PRIMARY + ACID
NAVY
BLUE
LIGHT BLUE
WHITE
BLACK
HOT RED
ACID GREEN
PURPLE
ADVERTISING
Even the ads belong to the world. “Welcome to Hell, Pitches” treats the commercial break as another Desk/Show segment.
Concept piece. Not an official Doritos campaign.
MADE FOR REAL






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